U.S. Center for Dairy Excellence Events

What’s on Indonesian Consumers’ Minds for Health, Wellness and Protein?

Date & Time: October 21, 2021 (3 pm SG/PH | 2 pm TH/IND)

Location: Webinar

Register now for USDEC’s next webinar, the first instalment in the Insights and Intelligence series, to gain an in-depth look into Indonesian consumer needs and drivers on health and wellness that can help food and beverage manufacturers seize new product development opportunities.

Japnit Singh, Deputy CEO of Spire Research and Anoo Pothen, Director, Consumer Insights for USDEC Singapore, will unveil key findings and business implications from a recent custom USDEC consumer study on health and wellness attitudes and interests conducted across five Indonesian cities: Jakarta, Bandung, Medan, Surabaya and Makassar. Key information to be covered includes:

  • What are the nutrition and fitness habits and goals of Indonesian consumers?
  • What do they know and think about the benefits of protein?
  • Are there key differences in health and wellness attitudes and perceptions across different age groups, genders and cities?
  • What are the opportunities for dairy protein and protein-boosted foods and beverages for the Indonesian market?

Don’t miss this webinar to gain actionable insights to grow your business at a time when Indonesians are increasingly recognizing added benefits of consuming protein.